What is the most important element in an owner’s successful exit?
A. A business with great cash flow
B. An owner with a comprehensive Exit Plan
C. An advisor skilled in Exit Planning
D. Transferable value
If you picked D, you are very smart. If you disagree, consider the following story of one Exit Planner’s interaction with “Lester,” the owner of a consulting company with clients across the globe.
Several years ago Lester walked into John's office to ask him how much he thought he could sell his business for. By way of introduction, he told him two things:
“So John,” Lester started, “I’m thinking it will sell for at least five times earnings or $5,000,000.”
Not knowing enough to formulate an answer John asked him to tell him more about his business and his role in it.
At first glance Lester Enterprises was a valuable company—consistent cash flow, great customers, capable consultants. But when John asked Lester, who was currently managing the consultants, if he would stay on after the sale, Lester just looked at him.
Lester also explained that LE’s consultants were not employees but independent contractors. LE not only had no management team, it had only one part-time employee—a bookkeeper/receptionist. “There’s no way I’m sticking around long enough to find and train someone to replace me!”
It was now John's turn to do some explaining, “Lester, without you, there is no one to oversee projects or obtain them. Without you, your business is worthless.”
The price Lester paid for not having developed transferable value was steep. As soon as the last engagement was complete, he shut down the company. With no transferable value, there were no buyers and Lester's income plummeted from $1 million+ to $0 overnight.
Is this an extreme example? Maybe. But it is entirely accurate in illustrating how a company with consistent annual cash flow/EBITDA of $1,000,000 has absolutely no transferable value when no management team exists to replace the departing owner.
Can You Define Transferable Value?
Let’s skip the multiple-choice quiz: Transferable value is what a business is worth, to someone else, without its current owner.
No matter which exit path a business owner chooses, transferable value is the common denominator of a successful exit.
Think about it:
Transferable Value: A Huge Impact On An Owner’s Goals and Family:
Determining Transferable Value: Don't Take Our Word For It
Owners have their view of transferable value but it is buyers—specifically Private Equity Groups (PEGs)—who are the arbiters of value. That applies even if an owner plans to transfer a business to insiders or a sell to a strategic buyer. PEGs (generally financial buyers) remain the gold standard of valuators because, unlike insiders, PEGs buy companies based on their experience, competition with other experienced buyers, and a thorough examination of a potential acquisition.
Before you dismiss the idea that PEGs determine value because your company is too small, remember that every buyer, big or small, wants the same qualities in a business that professional buyers require.
Elements of Transferable Value
Acme Advisors and Brokers refer to the characteristics buyers require as “value drivers.” It is the strength of a company’s value drivers that determines, in large measure, the value of a company. When they are present and functioning well, buyers will pay top dollar for a company because value drivers contribute to increased cash flow.
A company with strong value drivers can demand (and receive) a higher multiple on the same amount of EBITDA than can a company with average value drivers.
NOTE: Before listing the drivers, remember that if you, as an owner, are vital to the success of your company in any one of these areas, you haven’t built transferable value. As Exit Planning advisors, it's our goal to lead you to re-examine that aspect of your role, in your company.
Top Nine Value Drivers
In future articles in this series, we will explain why next-level management is the most important value driver. The others appear in the order that we have found to be the most likely to affect transferable value.
Can This Wait?
Given that the sooner owners begin to improve their company's value drivers, the more they benefit, why would you wait? If you wait to begin building transferable value until you are emotionally prepared to leave, there are several problems.
First, you still have to do all the same work necessary to build value. That work will take just as much time as if you start today, but once you reach your "I’m-ready-point", there’s a high probability that the passion and drive you had before that point, will have evaporated.
Second, if you wait to build transferable value, you forfeit years of increased cash flow.
Third, waiting also forfeits a better ownership experience. Why? Because at the heart of increasing transferable value is making you replaceable while increasing cash flow. Ask yourself... "Which tasks do I find uninteresting or unpleasant?" Then, if at all possible, transfer those to others first.
Finally, waiting to build transferable value, until you feel ready to leave, limits your exit path options and increases the difficulty of the obstacles you will encounter because you won't have the time to initiate alternative growth strategies (e.g. replacing non-performing management).
Installing and enhancing value drivers creates a company that can be transferred to another—without you (the owner)—with minimal disruption to its cash flow. Successful Exit Plans for owners require transferable value.
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